
SINCE YOU'RE HERE, GET
TO KNOW WHAT WE'RE ALL ABOUT.

WAF! aims to inspire creativity by stepping out of your comfort zone and tell stories that resonate.


“GO BACK?” HE THOUGHT. “NO GOOD AT ALL! GO SIDEWAYS? IMPOSSIBLE! GO FORWARD? ONLY THING TO DO! ON WE GO!”– Bilbo Baggins.
Story is a journey inwards that is projected out into the world.
Which means it can be found everywhere.
We are constantly asking questions that trigger a narrative; How are you? What have you been up to today? What is this product for? Where did you travel to?
So - where do you start a Story? From the beginning of course.
I'm Ed, a seasoned Australian/Chilean Traveller, Artist, and Animation Producer, founder of The Wolf and the Forest also known as WAF!
"Story" has been a huge part of my life. As a shy child growing up between two countries, I had to develop a way to be able to communicate and I did this by telling stories through images. Which until this day I still rely heavily on, whether it’s through photography, Illustration or Animation.
This path led me to work with renowned brands and agencies in Australia and the world, also grabbing an award or two for some of the work I have collaborated on.
As the years went by I learned about the power of living outside of your comfort zone. Building up character and triggering creativity to think outside of the box.
That’s how I discovered travel and left my home city, Melbourne, in search of meaning and new stories to tell.
Today I live and breathe story. With my aim being that my future self while reminiscing back at my life, giggles and says “damn, that was worth it.”
I value personal stories above anything as well as being open with those around you to create community.
So if you're into adventure, animation, and storytelling you can connect with me through my socials or simply drop me a few lines through our contact page. Always happy to have a chat and get to know you and how I can help you discover the story behind your brand, product, or service through animation.


THE TALENT BEHIND WAF!
Although I have been a one-man band for over a decade I have had the privilege to have worked with some fine talent from all around the globe from all walks of life to bring projects to life when needed.
Voice over, sound design, animators, illustrators, storyboard artists, VFX artists, motion designers, 3D animators, you name it. There's talent to fit any project.
We work closely together to meet each deadline and make sure your project meets your expectations.
